1. Introduction
At MaxHeatUFH (“we”, “us”, “our”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or contact us.

2. Information We Collect
We may collect and process the following information:

- Personal Information: Name, email address, phone number, and address (when you contact us or request a quote).
- Technical Data: IP address, browser type, device information, and usage data collected via cookies and analytics tools.
- Communication Data: Records of communications (emails, contact form submissions).

3. How We Use Your Information
We use your personal data to:
- Provide our services and respond to enquiries
- Process orders or requests
- Improve our website and customer experience
- Send updates, offers, or marketing communications (if you opt in)
- Comply with legal obligations

4. Legal Basis for Processing
We process personal data under the following lawful bases:
- Performance of a contract
- Legitimate interests (to provide and improve our services)
- Consent (for marketing communications)
- Compliance with legal obligations

5. Sharing Your Information
We do not sell your data. We may share your information with:
- Service providers (e.g., web hosting, analytics tools)
- Regulatory authorities where required by law
- Professional advisers (accountants, legal advisers)

6. Data Retention
We retain personal data only as long as necessary for the purposes stated above or as required by law.

7. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access your data
- Correct inaccuracies
- Request deletion of your data
- Object to processing or withdraw consent
- Data portability (request transfer of your data)
- To exercise these rights, please contact us

8. Security
We implement appropriate technical and organisational measures to safeguard your personal data from unauthorised access, alteration, disclosure, or destruction.

9. Cookies
Our website uses cookies to improve user experience. Please see our Cookie Policy for more details.

10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.

11. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us.